Advocacy & Communications
How we advocate for and mobilize on behalf of the safety net matters. While our sector has been under-resourced for years, recent federal and state actions to cut safety net programs have made collective advocacy an even greater priority for our system's longevity.
The Safety Net Resiliency Initiative has identified two distinct strategies to better advocate for the safety net and to create an enhanced messaging framework for safety net providers.
First, we need to change the narrative so that the general public has a better understanding of the benefits the safety net provides. To craft that new narrative, a Safety Net Action Team hired Message Agency to create a Communications Campaign that will provide guidance on messaging strategies and communication techniques to gain broader public support for the safety net. During 2019, Message Agency conducted interviews and research to develop a compelling messaging strategy to shift public perception of the safety net. This campaign will include a revised name, slogan, and branding for advocacy efforts. The results of their work will be released in Spring 2020.
Second, we need a unified approach to advocacy, where individuals and organizations are working towards common policy goals using a coordinated strategy. PA Health Access Network is building an Advocacy Coalition to do this, starting by supporting advocacy efforts for the 2020 Census. To join the Advocacy Coalition or learn more, email PHAN. Efforts are getting underway in Spring 2020.